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Alison Burnell

As a multi-disciplinary designer based in Denver, CO with Michigan roots, few things are more inspiring than the great outdoors. A few of my favorite things include sushi, true crime, hiking, and podcasts, and you'll usually find me with lemonade in hand. Each of the projects showcased here are stories I know like the back of my hand, and I would love to tell you more about them. 

In the past few years, I have grown into integral roles requiring me to consistently craft and apply creative direction across all marketing touch points for the brands I serve. I'm always searching for exciting new opportunities in marketing, design, and entrepreneurship that enable me to acquire new skills, pursue alternate ways of thinking, and take leaps of faith. If you're interested in working together, please feel free to reach out!


(231) 373-0570

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Roles, Responsibilities, and Results

Senior Designer

Sticky Digital, LLC

Denver, CO  |  April 2023 – Present

Art Director

M.C. Squares

Denver, CO  |  Sept 2019 – March 2023

General Manager

Young Entrepreneurs Across America

Denver, CO  |  Aug 2018 – Sep 2019

Branch Manager

Young Entrepreneurs Across America

Ann Arbor, MI  |  Mar 2018 – Aug 2018

Strategic and Creative Design Intern

University of Michigan Dept. of Athletics

Ann Arbor, MI  |  Aug 2016 – May 2018

  • Conceptualize, render, iterate, and implement responsive, on-brand email campaigns optimized to drive engagement, increase open and click rates, and convert customers

  • Collaborate with copywriters, strategists, and developers to build robust retention strategies across a wide array of B2C Shopify brands, including KISS Nails, Cay Skin, Ingrid + Isabel, Danrie, and Cloth and Paper

  • Spearhead development of internal and client brand direction, contributing to several 10mm brands' growth to 50mm+ 

  • Wireframe and prototype responsive landing pages that funnel customers through email, SMS, loyalty, subscription, and tech stack optimizations

  • Establish and implement best practices for internal asset organization, file management, responsive techniques, and document design processes

  • Consistently crafted and applied emotive and authentic narratives across all digital and print marketing touchpoints (i.e. Amazon and Shopify storefronts, email flows and campaigns, digital ads, social content, sales and investment collateral, and product designs and packaging)

  • Directed simultaneous creative initiatives by establishing workflows, developing best practices, providing direction, feedback, training, and analytic reports to in-house creatives, contractors, and agency partners

  • Demonstrated ability to see projects through from conception, ideation, and prototyping to launch through product design and web development

  • Realized brand’s visual direction by creating shot lists, coordinating and styling photoshoots, and editing photography and videography in post

  • Drove $350,000 in email and SMS marketing sales from scratch in one year by establishing a promotional calendar, building and monitoring flows, developing A/B tests, writing copy, designing campaigns, and coordinating deadlines between cross-functional teams

  • Mentored 15 college students developing exterior painting businesses across Colorado, generating $350,000 in revenue

  • Gathered 3,600 leads, scheduled over 400 preliminary meetings, conducted 165 final interviews, and ultimately hired 35 students

  • Trained 20 students in marketing strategy, employee recruitment, project estimation, sales presentations, and painting production

  • Oversaw sales and marketing efforts, including performance optimization through field advising, production and profit margin analyzation, and filing payrolls

  • Established an exterior painting business grossing $105,000 in revenue over 6 months while hiring, training, and managing 16 employees

  • Yielded 250+ leads while organizing and implementing a marketing strategy via canvassing, distributing fliers, and social media marketing

  • Strategically developed strong customer relationships by scheduling and conducting 156 estimate presentations with clients, providing top quality service to 56 customers

  • Elevated the Michigan brand experience through inventive athletics design while abiding by brand guidelines

  • Provided extensive design support to thirty-one varsity athletic programs (i.e. posters, event programs, web graphics, brochures, infographics, photo manipulation, fan giveaways, apparel)

  • Collaborated across departments within Michigan Athletics to produce print and digital collateral while meeting aggressive deadlines

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