Alison Burnell
ART DIRECTOR, DESIGNER
I'm always searching for exciting new opportunities in marketing, design, and entrepreneurship that enable me to acquire new skills, pursue alternate ways of thinking, and take leaps of faith.
As a multi-disciplinary designer based in Denver, CO with Michigan roots, few things are more inspiring than the great outdoors. A few of my favorite things include sushi, true crime, hiking, and podcasts, and you'll usually find me with lemonade in hand. Each of the projects showcased here are stories I know like the back of my hand, and I would love to tell you more about them.
(231) 373-0570
Roles, Responsibilities, and Results
Art Director
M.C. Squares
Denver, CO | Sept 2019 – Present
General Manager
Young Entrepreneurs Across America
Denver, CO | Aug 2018 – Sep 2019
Branch Manager
Young Entrepreneurs Across America
Ann Arbor, MI | Mar 2018 – Aug 2018
Strategic and Creative Design Intern
University of Michigan Dept. of Athletics
Ann Arbor, MI | Aug 2016 – May 2018
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Consistently crafted and applied emotive and authentic narratives across all digital and print marketing touchpoints (i.e. Amazon and Shopify storefronts, email flows and campaigns, digital ads, social content, sales and investment collateral, and product designs and packaging)
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Directed simultaneous creative initiatives by establishing workflows, developing best practices, providing direction, feedback, training, and analytic reports to in-house creatives, contractors, and agency partners
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Demonstrated ability to see projects through from conception, ideation, and prototyping to launch through product design and web development
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Realized brand’s visual direction by creating shot lists, coordinating and styling photoshoots, and editing photography and videography in post
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Drove $350,000 in email and SMS marketing sales from scratch in one year by establishing a promotional calendar, building and monitoring flows, developing A/B tests, writing copy, designing campaigns, and coordinating deadlines between cross-functional teams
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Mentored 15 college students developing exterior painting businesses across Colorado, generating $350,000 in revenue
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Gathered 3,600 leads, scheduled over 400 preliminary meetings, conducted 165 final interviews, and ultimately hired 35 students
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Trained 20 students in marketing strategy, employee recruitment, project estimation, sales presentations, and painting production
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Oversaw sales and marketing efforts, including performance optimization through field advising, production and profit margin analyzation, and filing payrolls
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Established an exterior painting business grossing $105,000 in revenue over 6 months while hiring, training, and managing 16 employees
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Yielded 250+ leads while organizing and implementing a marketing strategy via canvassing, distributing fliers, and social media marketing
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Strategically developed strong customer relationships by scheduling and conducting 156 estimate presentations with clients, providing top quality service to 56 customers
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Elevated the Michigan brand experience through inventive athletics design while abiding by brand guidelines
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Provided extensive design support to thirty-one varsity athletic programs (i.e. posters, event programs, web graphics, brochures, infographics, photo manipulation, fan giveaways, apparel)
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Collaborated across departments within Michigan Athletics to produce print and digital collateral while meeting aggressive deadlines