In-house art direction, design, and copywriting for M.C. Squares, a consumer goods brand.
M.C. Squares creates reusable tools designed to help people stay organized, reduce waste, and bring clarity to their everyday lives. Working at this fast-growing startup gave me the opportunity to shape the brand’s visual identity and scale its creative presence across every touchpoint.
As a Graphic Designer, I built the foundation of the brand’s look and feel – crafting emotive, authentic narratives across digital and print channels, including Amazon and Shopify storefronts, email flows and campaigns, digital ads, social content, sales and investment collateral, and product packaging. I also brought campaigns to life by creating shot lists, coordinating and styling photoshoots, and editing photography to deliver polished, on-brand assets.
Stepping into the Art Director role, I shifted from execution to leadership – directing multiple creative initiatives at once by establishing workflows, developing best practices, and providing feedback, training, and analytics to in-house designers, contractors, and agency partners.
My time at M.C. Squares reflects not only my ability to create polished, multi-channel design work, but also my growth into a leadership role – building the systems, processes, and strategies that allowed creativity to thrive in a fast-paced startup environment.
Amazon storefront design,
Shopify maintenance, and email marketing.
At M.C. Squares, I led major digital initiatives that shaped how customers engaged with the brand online. I redesigned our Amazon storefront – responsible for 80% of sales – by overhauling navigation, layout, copy, and product listings, and also managed ongoing updates to the Shopify site, including content refreshes, product launches, and two full redesigns. Beyond eCommerce, I built and managed the brand’s entire email marketing program, establishing a promotional calendar, designing and testing campaigns, and growing engagement with over 65,000 subscribers – efforts that drove more than $350,000 in email and SMS revenue in one year.
Visual direction, content creation, and photoshoot coordination.
In early 2021, the brand went through a major shift – moving away from a focus on office whiteboards to positioning its products as bright, colorful, reusable tools for every part of daily life. I brought this new direction to life by planning and styling photoshoots, collaborating with a third-party studio, and managing everything from shot lists and asset distribution to post-production editing. Alongside photography, I created the majority of graphics used in ads and social content, as well as the hand-lettering that became a signature element in product imagery.
Print and digital collateral for promotional and educational B2B sales.
Toward the end of my time at M.C. Squares, I also supported the sales team by creating promotional and educational collateral to expand new channels. This included writing and designing catalogs, one-pagers, brochures, sales decks, landing pages, white papers, and lead magnets – materials that equipped representatives with the tools they needed to connect with customers and drive growth.